wet n wild® is the cruelty free, bold and trusted beauty brand for on-trend women who wants to express at the best themselves. Built by a 30 years promise to always provide quality for an incredible price. wet n wild® creates a unique beauty experience within the cosmetic industry for women, inclusive of all ages, ethnicity, skin color and economic status: it is on-trend in shades, a leader in package design, and a fast-follower in formulation.
An improved formula of an iconic blush. A velvety powder formula that allows for buildable effects. You can achieve a softer or more intense look by layering the product. A long-lasting blush that applies smoothly and evenly for a fresh appearance. Subtle effect. Buildable color. Enriched with jojoba oil for a soft, smooth texture.
Duo Contouring Palette. The darker shade defines, while the lighter one subtly highlights the features.
A skin-perfecting foundation that underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection.
High-performing, breakthrough formula Featuring light-adjusting complex to help prevent white cast in photos Tested under 7 light conditions with and without the use of flash
The Photo Focus Loose Powder has a silky, lightweight texture that can be used to set, mattify, and absorb excess oil. It’s also suitable for baking techniques. Complete your foundation application with our setting powder for a focused effect that blurs the appearance of fine lines and imperfections.
Capture all eyes with this highlighter powder. An ultra-pearlescent formula, easy to apply, with rich pigments.
The MegaLast Incognito Concealer and Corrector, with nourishing and hydrating ingredients like shea butter, licorice root extract, and mango seed butter, provides long-lasting coverage with a soft matte finish. Its lightweight, resistant formula blends seamlessly, making it perfect for highlighting and contouring.
A luscious high-shine lipstick that glides on easily. Enriched with hydrating ingredients for lasting wear and a creamy, high-shine finish. Silky, buildable color effortlessly glides on for superior wear.
A hydrating, long-lasting semi-matte lipstick that glides on easily. Enriched with hydrating ingredients for all-day comfort with a velvety finish. Velvety, high-pigment full-coverage color effortlessly glides on for comfortable, superior wear.
Live life in color! This palette features a vegan formula with intense, creamy pigments in matte, satin, shimmer, and metallic textures. Suitable for creating both natural looks and intense evening styles. Each shade has a creamy texture that allows for easy application and buildability. Can be applied wet or dry. Fragrance-free.
Get the most out of your eyeshadow with this ultra-creamy and lightweight eyeshadow primer. This primer dries clear and makes it easy for eyeshadow to cling to the lid, even sparkle and glitter shadows! Enriched with antioxidant-rich vitamin E, this eyeshadow primer helps eyeshadow adhere to the lid with ease.
Big Poppa Mascara – the more volume, the better! It provides volume, length, and intense color. Enriched with castor oil for care, omega-6 fatty acids, and proteins for nourishment. The hourglass-shaped brush allows for easy application from root to tip, all in one sweep.
Hello! It’s a mini brow salon in a handy, purse-friendly compact. This five-piece set includes all the essentials to shape, smooth, define, and maintain perfect eyebrows.
Our claim to fame! We launched wet n wild in 1979 with this epic nail polish and it is our top-sellers. We’ve got every color, texture, and effect that you can possibly think of: creams, metallics, glitters, you name it!