Scent of Life Talent Awards, Italian lifestyle in a picture

The sense of elegance and beauty. All the optimism and joy of a real smile. The ability to be modern, yet timeless. To seize the day. All of this is part of the story of UOMO Salvatore Ferragamo, the new fragrance for men: a potion of pure Italian lifestyle.

The Italian spirit, all around the world, is the inspiration for “SCENT OF LIFE TALENT AWARDS”, an international competition inviting young talents to capture the Italian lifestyle in a photo.
It will be possible to take part in the competition by uploading a photo on until January 31st 2017. A judging panel composed of renowned experts in communication, design and photography will evaluate all the photos according to parameters such as originality, interpretation correspondent with the theme, aesthetic and artistic appearance.

The best ten selected photos will be exhibited during the Milano Design Week 2017. On the occasion of this prestigious event, the three finalists will be invited to Milan.


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