PLEASE NOTE, MAXIMUM PRINTING SIZE FOR THIS VISUAL IS A3. WARNING ! ALL PRINTING EXECUTED BY SUPPLIERS MUST USE HIGH-RESOLUTION IMAGES FROM COMMUNICATION GUIDELINES.

NIRAN CO PRODUCTS target is to provide the brands with continuous development in term of image, distribution and market share, where marketing activities are defined as core strategy, creating differentiation on the market. Based on our constant monitoring and analysis of the characteristic of the market and distribution tendencies, we develop marketing plans/ budgets that would meet the Brands and Clients objectives utilizing various tools.

Brand image (Personalized stands, Promoters & Beauty Advisors): in line with the changes that had been shaping the development of the market, we had and continue to invest extensively in personalized stands and in our qualified promoters and beauty advisors that bring an added value, assure identification of the brand and highlight its image.

Launches & Press Conference: as PR tool, we implement locally different corporate concepts provided by brands adding our experience in organizing, monitoring and analyzing the launch effectiveness. All elements such as locations, decorations, targeted guests, the event itself are the result of 14 years on expertise.

Media support: cinema spots, advertising pages, inserts of scent strips, liquatouch or vials mainly in major international magazines, fashion and beauty oriented, but also some special projects with a financial daily newspaper (advertising pages + a special band to dress the newspaper for a masculine perfume). Effective PR activity, beauty articles and editorials on TV and press also support our media policy.

Digital: As the world moves further away from traditional methods of communication and into the digital age, we are among the first companies in the luxury market that integrated digital activities within the marketing plan. Our dedicated team is using all digital tools available ( Social Media, Google, Youtube, Websites, Bloggers, E-commerce etc) and is constantly working to develop the most efficient campaigns.

Outdoor: being 1st company in this sector, approaching this new advertising form in 2003, we reaped most of the successes, attracting new customers, increasing the brands

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