JOHN FRIEDA

JOHN FRIEDA

Over three decades ago, the John Frieda brand started with the opening of a salon on New Cavendish Street, London. Today, the vision of the brand reflects that salon heritage: delivering transformational products that target specific style problems.
John Frieda’s main mission is to transform demanding hair into hair that demands attention.
The brand develops products having in mind the fact that each individual hair is so unique and demands a specific type of care.
Whether brightening blonde, banishing frizz, or boosting volume, John Frieda products offers specialized transformational formulas created to reveal its uniqueness.

FRIZZ EASE MIRACULOUS RECOVERY LINE
Daily Leave-in Conditioner

Don’t just tame, repair. Experience our next-level frizz repair for dry, damaged hair. Our Daily Miracle Leave-In Conditioner, with ceramides and heat protection, detangles and nourishes frizzy, damaged hair, helping resist breakage for touchable smoothness.

Suitable for all levels of frizz. Safe for colour-treated hair.

Repairing Shampoo

Infused with ceramides, this shampoo repairs the look and feel of frizzy dry, damaged hair for silky-smooth results. Shampoo gently cleanses and helps prevent the appearance of future damage.

For healthy looking and visibly repaired hair.

Suitable for all levels of frizz. Safe for colour-treated hair.

Deep Conditioner

Our Miraculous Recovery Deep Conditioner, designed to be
used as weekly treatment, targets damage and intensely repairs frizz at the cuticle
layer – the hair’s outermost surface where heat, color and mechanical damage can
occur. Formulated with ceramides. For visibly smoother texture and enhanced
shine.​

Repairing Conditioner

Infused with ceramides, this conditioner nourishes frizzy dry, damaged hair for silky-smooth results. Conditions the hair and prevent the appearance of future damage.

For healthy looking and visibly repaired hair.

Suitable for all levels of frizz. Safe for colour-treated hair.

PRO FILLER+ LINE
Thickening Spray

Give fine, thin hair an instant boost with the PROfiller+ Thickening Spray, for hair that looks and feels thicker, fuller and stronger in just one use. Infused with Biotin, known to provide hair with strength, and Hyaluronic Acid, known to hydrate hair, this double-duty styling spray provides heat protection and reduces hair loss due to breakage.
THE FORMULA:
PROfiller+ Thickening Spray is formulated to thicken hair overall by 200%*.

WHAT IT DOES:
The PROfiller+ Thickening Spray not only thickens fine, thin hair, but also provides heat protection and promotes stronger hair with less breakage.

THE TRANSFORMATIONAL RESULTS:
Our thickening spray has a lightweight, flexible feel, and instantly creates the look and feel of more hair. The PROfiller+ range helps reduce hair loss due to breakage and testing shows that visible hair growth is stronger.

KEY INGREDIENT:
PROfiller+ Thickening Spray features Biotin, known to provide hair strength, and Hyaluronic Acid, a known hair hydrator.

Thickening Conditioner

Give fine, thin hair an instant boost with the PROfiller+ range, for hair that looks and feels thicker, fuller and stronger in just one use.
THE FORMULA:
PROfiller+ Conditioner is formulated to thicken hair by 200%*.

WHAT IT DOES:
The PROfiller+ Conditioner not only visibly thickens fine, thin hair, but also helps to reduce hair loss due to breakage.

THE TRANSFORMATIONAL RESULTS:
Our thickening conditioner has a lightweight, flexible feel, and gives fine, thin hair an instant plumping boost for hair that looks—and feels—thicker, fuller and stronger in just one use.

KEY INGREDIENT:
PROfiller+ Conditioner features Biotin, known to provide hair strength, Hyaluronic Acid, a known hair hydrator.

Thickening Shampoo

Give fine, thin hair an instant plumping boost for hair that looks and feels thicker, fuller and stronger in just one use. This thickening shampoo is infused with Biotin, known to provide hair with strength, and, Hyaluronic Acid, known to hydrate hair. It helps reduce hair loss due to breakage. 
THE FORMULA:
PROfiller+ Shampoo is formulated to thicken hair overall by 200%*.

WHAT IT DOES:
The PROfiller+ Shampoo not only visibly densifies fine, thin hair, but also helps reduce hair loss due to breakage.

THE TRANSFORMATIONAL RESULTS:
Our thickening shampoo has a lightweight, flexible feel, and gives fine, thin hair an instant plumping boost for hair that looks—and feels—thicker, fuller and stronger in just one use.

KEY INGREDIENT:
PROfiller+ Thickening Shampoo features Biotin, known to provide hair strength, Hyaluronic Acid, a known hair hydrator.

FRIZZ EASE DREAM CURLS LINE
Dream Curls Shampoo

No two curls are alike & they can be unpredictable from one day to the next. Bring out the best of your unique curls with our curl-loving frizz-defying formulas.
Frizz Ease Dream Curls Shampoo, with Rosehip Oil and Curl Enhancing Technology, hydrates as it gently cleanses to help define your individual curls.
Safe for colour-treated hair. Suitable for wavy and curly (2A-4C) hair types.

Dream Curls Conditioner

No two curls are alike & they can be unpredictable from one day to the next. Bring out the best of your unique curls with our curl-loving frizz-defying formulas.
Frizz Ease Dream Curls Conditioner, with Rosehip Oil and Curl Enhancing Technology, quickly soaks into hair as it deeply nourishes strands and detangles to help soften and define your individual curls.
Safe for colour-treated hair. Suitable for wavy and curly (2A-3C) hair types.

GO BLONDER LINE
Lightening Conditioner

Expertly formulated and developed with professional colourists to deliver natural-looking, brighter blonde with results starting in just one use. This Go Blonder Lightening Shampoo gently lightens, enhances shine, and cleanses while nourishing for soft, smooth hair. With a Citrus Botanical blend, this formula leaves hair strengthened while lightening.

For use on natural and colour-treated blonde, highlights and lowlights.

THE FORMULA:
3X Blondecare: Lighten, Nourish & Protect (when using our Go Blonder Shampoo, Conditioner and Spray).

WHAT IT DOES:
Lighten your blonde hair, enhance your shine and gently cleanse hair. This formula strengthens blonde for refreshed colour and healthier-looking hair.

THE TRANSFORMATIONAL RESULTS:
Brighten dull blonde and nourish strands for soft, smooth, shiny hair and get your best blonde.

KEY INGREDIENT:
Citrus Botanical Blend is a carefully chosen blend of readily known and loved hair care ingredients including Lemon Oil and Orange Oil. This blend is known for its lightening properties and strengthening the hair follicles. It is also known to have cleansing properties and helping to remove build-up, which lends to hair looking and feeling brighter and lighter.

Lightening Shampoo

Expertly formulated and developed with professional colourists to deliver natural-looking, brighter blonde with results starting in just one use. Go Blonder Lightening Conditioner smooths, enhances shine and moisturises for brighter, nourished hair. Containing a Citrus Botanical Blend, this formula leaves you with nourished, natural-looking blonde and strengthened hair.

Safe for use on natural and colour-treated blonde, highlights and lowlights.

THE FORMULA:
3X Blondecare: Lighten, Nourish & Protect (when using our Go Blonder Shampoo, Conditioner, Spray & Mask)

WHAT IT DOES:
For blonde that needs a boost, this nourishing conditioner strengthens your blonde hair for a refreshed colour and healthier-looking hair.

THE TRANSFORMATIONAL RESULTS:
An easy, effective way to brighten dull blonde hair with results in just one use.

KEY INGREDIENT:
Citrus Botanical Blend is a carefully chosen blend of readily known and loved hair care ingredients including Lemon Oil and Orange Oil. This blend is known for its lightening properties and strengthening the hair follicles. It is also known to have cleansing properties and helping to remove build-up, which lends to hair looking and feeling brighter and lighter.

VOLUME LIFT LINE
Root Booster

Give fine, flat hair a boost with the John Frieda Volume Lift collection. Designed to provide natural lightweight volume & touchable softness.

Adds volume & texture at the roots. Formulated
with Air-Silk Technology, our lightweight formula
gives you an instant lift to boost hair at the crown. The root lifting complexes boost hair from the roots and thickens strands, for natural looking volume. Provides heat protection.

For those of you who loved our Luxurious Volume Root Booster Blow Dry Lotion – this is the same great formula, with a packaging makeover!

Lightweight Shampoo

Give fine, flat hair a boost with the John Frieda Volume Lift collection. Designed to provide natural lightweight volume & touchable softness.

Prep hair for full styles without weighing it down.

Cleanses & prepares hair for full volume styles without weighing it down. Formulated with Air-Silk Technology, our lightweight formula leaves hair with natural volume & bouncy movement.

For those of you who loved our Luxurious Volume Touchably Full Shampoo – this provides the same great results, with a packaging makeover!

Lightweight Conditioner

Give fine, flat hair a boost with the John Frieda Volume Lift collection. Designed to provide natural lightweight volume & touchable softness.

Prep hair for full styles without weighing it down.

Gently detangles & nourishes without weighing hair down. Our lightweight formula provides softness without compromising your voluminous style, for hair that moves freely. Created with ingredients to build natural fullness, leaving hair feeling touchably soft and smooth.

For those of you who loved our Luxurious Volume Touchably Full Conditioner – this provides the same great results, with a packaging makeover!

BRILLIANT BRUNETTE LINE
Colour Vibrancy Shampoo

Don’t let your colour fade away. Protect and preserve colour-treated brunette. This moisturising shampoo rehydrates and replenishes dry brunette hair. It helps maintain hair colour for any shade of brunette, wash after wash.

Colour Vibrancy Conditioner

Say goodbye to dry, faded brunette. Maintain colour’s vibrancy and shine. This conditioner for dry hair hydrates as it seals in your beautiful brunette colour. Suitable for all brown shades to help combat hair colour fade.

DETOX &REPAIR LINE
Detox +Repair Conditioner

Your hair is exposed to many daily challenges, that could make it look stressed and lifeless. Styling, product build up and environmental influences can strain hair and can reduce the effect of caring ingredients.

The John Frieda Detox & Repair collection frees up your hair from unwanted impurities and creates the perfect foundation for visible repair and immediate revitalisation. Transform dry, stressed hair into healthy looking hair full of smoothness and shine.

Detox & Repair Conditioner provides stressed hair with moisture and helps to protect from future damage. For repaired and smoother hair after just one use.
With cannabis sativa seed oil and nourishing avocado.

Detox +Repair Shampoo

Your hair is exposed to many daily challenges, that could make it look stressed and lifeless. Styling, product build up and environmental influences can strain hair and can reduce the effect of caring ingredients.

The John Frieda Detox & Repair collection frees up your hair from unwanted impurities and creates the perfect foundation for visible repair and immediate revitalisation. Transform dry, stressed hair into healthy looking hair full of smoothness and shine.

Detox & Repair Shampoo gently removes product build-up, provides dry, stressed hair with rich nutrients and revitalises it immediately. For repaired and healthy-looking hair.
With cannabis sativa seed oil and nourishing avocado.

VIOLET CRUSH LINE
Intensive Purple Shampoo

Crush brassy tones for cooler, brighter blonde in 1 use. With crushed violet and blue pigments, this rich formula purple shampoo instantly transforms even the most stubborn brassy yellow and orange tones into cooler, brighter blonde.
Safe for use on natural, colour treated, platinum blonde, and lightened brunette.
Peroxide-free. Ammonia-free.

Purple Conditioner

Restores & moisturises bright, beautiful blonde. Our Violet Crush Purple Conditioner hydrates and nourishes blonde strands.

Lose the brassiness, but keep the moisture.

For those of you who loved our Sheer Blonde Colour Renew purple conditioner – this is the same great formula, with a packaging makeover!

BRAZILIAN SLEEK LINE
Frizz Immunity Shampoo

Infused with keratin drops and our Frizz Immunity Complex, a blend of conditioning ingredients that help to smooth strands, hydrate and restore hair’s natural defense against frizz. This shampoo gently cleanses and fights frizz at its source, while helping to gradually build hair’s immunity against frizz with each use. The result is sleek, glossy styles that last.

In one wash, Brazilian Sleek is designed to make hair smoother, softer, more manageable and resistant to frizz. With continued use, hair will become increasingly smooth and immune to frizz.

Frizz Immunity Conditioner

Infused with keratin drops and our Frizz Immunity Complex, a blend of conditioning ingredients that help to smooth strands, hydrate and restore hair’s natural defense against frizz. This conditioner nourishes hair and seals in moisture, while helping to gradually build hair’s immunity against frizz, allowing for easy styling. The result is sleek, glossy styles that last.

In one wash, Brazilian Sleek is designed to make hair smoother, softer, more manageable and resistant to frizz. With continued use, hair will become increasingly smooth and immune to frizz. The conditioner contains heat responsive ingredients to help achieve better results using hot tools.

VIBRANT SHINE LINE
Colour Shine Shampoo

Instantly bring out the best in your colour!

Add shine to all shades & styles with Vibrant Shine Shampoo. This innovative formula, with lightweight Rose Hip Oil & Shine-Enhancing Complex, cleanses and illuminates hair from within without weighing it down.

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