Launches

The new FLOWER BY KENZO L’ ABSOLUE

What if a flower had the power to restore the wonder of the world? What if, in all its simplicity, it brought a breath of happiness and beauty? This singular flower is the poppy. In 2000, Kenzo paid homage to its beauty in a perfume: FLOWER BY KENZO. A key name, a declaration of love to nature and flowers.

In 2022, the iconic poppy is blossoming with even more strength, giving life to FLOWER BY KENZO L’ABSOLUE.

FLOWER BY KENZO L’ABSOLUE captures the poppy’s strength and fragility in a new intensity.This new eau de parfum explores the heart of the flower. Powerful in its very essence, the master perfumer depicts a spicy and sophisticated facet of the poppy. The freshness of mandarin essence warmed by a saffron infusion… The surge of a floral Damask rose, orange blossom and tuberose heart, reddened by this spice… Enveloped in FLOWER BY KENZO perfumes’ signature vanilla and white musk, this absolute bouquet blossoms with a new sensuality.

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