Launches

Givenchy launches Le Rouge Liquide

FORGET EVERYTHING YOU THOUGHT YOU KNEW ABOUT LIPSTICK.
LE ROUGE LIQUIDE IS NOT WHAT YOU THINK…
By playing with design codes, textures and application techniques, Nicolas Degennes, Make-up and Colour Artistic Director at Givenchy, has reinvented the art of lipstick.
An exceptional beauty accessory and a real trompe l’oeil… It may look like a traditional lipstick, but Le Rouge Liquide has more than one surprise in store for you: a state-of-the-art hybrid texture, an applicator like you’ve never seen before and an unprecedented application technique.

A REAL BLACK LEATHER SHEATH, THE ICONIC GIVENCHY METAL STUD,THE HONED SILHOUETTE OF A CLASSIC LIPSTICK…
By all appearances, the illusion is perfect. It is only once opened that Le Rouge Liquide reveals its secrets.
Instead of the traditional stick, it flaunts a foam applicator and a resolutely different formula – packed with pigments and with a one-of-a-kind liquid texture.

THE SENSATION OF A FLOWING VELVET DRESS CARESSING YOUR LIPS…
The very finely ground pigments spread out and give Le Rouge Liquide its intense colour and exceptional coverage. They are combined with a clay extract whose stretchy film ensures long-lasting colour on the lips.

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